Did you miss the many releases we had last week due to your crazy schedule or did you already have your party pants on @ noon on a Friday? Fear not. Just in time for a Treat-Yourself-Tuesday, we’ve got a flurry of new releases to check out below!
Oyinda‘s video for ‘Never Enough’ premiered today on i-D. Click through to watch the video & read below a post from i-D!
“In the new video for her track “Never Enough,” singer, songwriter and producer Oyinda lies on the ground and vogues in a circle of flickering television sets. She wears a sheer black bodysuit, her hair pulled back into a thick fishtail braid, as she crawls on the floor, arches her back like a cat, and stares at the camera. “You can never get enough of a good thing,” the London-raised Nigerian singer taunts in deep, smoky vocals. “Watch me move like I’m up on a big screen.” The beat pulsates, the synths scatter, and Oyinda changes into a metallic trench coat and a silver mesh dress that glitters against her smooth skin. “The biggest inspiration was Beyoncé’s ‘Single Ladies’ video,” explains Oyinda, 24, who directed the video herself. “The strength of that performance made me want to do a seamless piece too, but in my own way — a little imperfect with a hint of sci-fi.” There are hints of sci-fi in both her video and her sound, which is imaginative and futuristic — think an early FKA twigs. Following her first record, Before the Fall (2014), Oyinda will release her next EP, Restless Minds, this June.” – i-D
Watch the premiere of Oyinda’s new video for “The Devil’s Gonna Keep Me” at V Magazine now!
London-raised Nigerian siren Oyinda is a slow burning enchantress that makes truly seductive music—music that you’ll play a year from now, and it won’t have aged a bit. Her live performances play out like a secret ritual that few ever get to experience. Her penchant for neutral ensembles and black and white imagery draws immediate similarities to designer Rick Owens, whose flagship store is (not so coincidentally) her neighbor.
After last year’s impressive Before The Fall EP, and a successful performance at Lollapalooza, Oyinda went back to writing for her second EP, coming later this year. To bide the time between now and then, the chanteuse is premiering her new video for “The Devil’s Gonna Keep Me” exclusively on V. The Simon Davis-directed film keeps to Oyinda’s signature hazy black and white filter, and features a buff boxer as he trains. The aggression reaches a fever pitch two-thirds of the way through when Oyinda’s mystical melodies can no longer keep everything subdued. In her own words, “There are several versions of ‘The Devil’s Gonna Keep Me’ that I made, each capturing a different mood. For the video, I wanted to combine the original track’s lament and sorrow with the remix’s hedonistic attitude. It’s a merge between being in the moment and the awareness of it after.”
It’s a promising video with an impressive aesthetic that’s reminiscent of an early FKA twigs, and has the effortless attitude of legend Sade.