Watch the premiere of Oyinda’s new video for “The Devil’s Gonna Keep Me” at V Magazine now!
London-raised Nigerian siren Oyinda is a slow burning enchantress that makes truly seductive music—music that you’ll play a year from now, and it won’t have aged a bit. Her live performances play out like a secret ritual that few ever get to experience. Her penchant for neutral ensembles and black and white imagery draws immediate similarities to designer Rick Owens, whose flagship store is (not so coincidentally) her neighbor.
After last year’s impressive Before The Fall EP, and a successful performance at Lollapalooza, Oyinda went back to writing for her second EP, coming later this year. To bide the time between now and then, the chanteuse is premiering her new video for “The Devil’s Gonna Keep Me” exclusively on V. The Simon Davis-directed film keeps to Oyinda’s signature hazy black and white filter, and features a buff boxer as he trains. The aggression reaches a fever pitch two-thirds of the way through when Oyinda’s mystical melodies can no longer keep everything subdued. In her own words, “There are several versions of ‘The Devil’s Gonna Keep Me’ that I made, each capturing a different mood. For the video, I wanted to combine the original track’s lament and sorrow with the remix’s hedonistic attitude. It’s a merge between being in the moment and the awareness of it after.”
It’s a promising video with an impressive aesthetic that’s reminiscent of an early FKA twigs, and has the effortless attitude of legend Sade.
Courtney Barnett’s Song About Nothing – How An Aussie Tomboy Found The Poetry In Everyday Life And Became One Of Rock’s Finest Young Songwriters
Buy the latest issue of Rolling Stone and check out the feature on our very own Courtney Barnett — whose new album, Sometimes I Sit and Think, and Sometimes I Just Sit (Mom+Pop) clocked in at #20 on the Billboard Top 200 this past week!